Our Story

Will & Ivey was founded by Sandra Ney out of a desire to bring simplicity, intention, and beauty into children’s fashion. Inspired by her own mother’s adoption story, Sandra launched the brand in 2015, focusing on pieces made of toxin-free fabrics, in neutral tones, so that a child’s face remains the focal point.

After relocating to Lake Tahoe with her family, Sandra opened the first boutique in South Lake Tahoe, grounding the shop in place, community, and purpose. At Will & Ivey you won’t find just “kids’ clothes” — you’ll discover carefully curated, elevated brands selected for their quality, thoughtfulness, and heart.

Today, we’ve expanded to include women’s fashion and home goods. But through every stitch and every choice, our mission remains the same: to create a space where you can walk in, breathe, and feel at peace — a place that is calm, beautiful, and community-centered.

What We Believe In

We believe in giving back. That’s why we are committed to supporting two causes very close to our hearts:

Both Hands

A nonprofit that empowers adoptive families by coordinating service projects that support widows. We partner with Both Hands because we believe in strengthening families, encouraging generosity, and lifting the burden of adoption cost.

Learn more about Both Hands

Tahoe True & Clean Up The Lake

Tahoe True was born from Sandra’s deep devotion to Lake Tahoe. Part of every Tahoe True sale supports Clean Up The Lake, a nonprofit working in dive cleanup, pollution mitigation, and lake conservation.

Explore Clean Up The Lake

Join Us

We hope Will & Ivey is more than a boutique — it’s a gathering place, a source of joy, and a community of kindred spirits. Whether you’re drawn by style, story, or purpose, we’re honored to welcome you.

— Sandra